In God We Trust

November 8, 2009

Westmalle Tripel is a Belgium beer brewed by monks of the Westmalle Abbey. It is sold as a not-for-profit product with all surplus donated to charity.

Designed by Jess McGeachin | Country: Australia via LovelyPackage

“My concept behind this packaging was very much driven by religious imagery, inspired by the Abbey that the beer is made in. The iconic arch of a stained-glass window is reflected in the typography, bottle and carry pack of the product. The packaging is designed to allow light through to further emphasize the intended aesthetic.”

Doesn’t it look like a cathedral!  Although, I’m not a fan of the typography on the bottle, the concept is a good one.

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