Keihl’s Gives Back

October 14, 2009

Adrian Grenier, Kelly Slater, Erykah Badu, and three students from Parsons each took a stab at designing jazzy labels for a charity project that benefits the Waterkeeper Alliance.  Waterkeeper Alliance was founded in 1999 by environmental attorney and activist Robert F. Kennedy, Jr., and several veteran “Waterkeepers.” One of the world’s fastest growing environmental movements—with nearly 200 Waterkeeper programs on six continents—Waterkeeper Alliance uses powerful advocacy grounded in science and law to tackle significant local, national and international environmental issues that affect our waterways. Waterkeeper Alliance connects and supports these grassroots advocates and fights for clean water and strong communities.  100% of Kiehl’s net profits (up to $100,000) from the sale of these products benefit Waterkeeper Alliance

As the creator of Alter Eco, the eco lifestyle and makeover series on Discovery’s Planet Green network, Adrian shares fun and creative ways to connect with your community while helping to heal its ecology. When spotted by the paparazzi, Adrian is known to hold up a sign over his face that might read “Green is Gold” – a nod to a celebrity who is literally putting his money where his mouth is. Designed by friend and street artist Shepard Fairey, the “Green is Gold” carad is the inspiration for Adrian’s label with Kiehl’s.

The Texas native, who prides herself on being a “mother first,” is a touring artist, teacher, community activist, holistic healer, vegan, recycler, and conscious spirit. Committed to children, Badu gives back to her hometown through Beautiful Love Incoprorated Non Profit Development (B.L.I.N.D), a charity organization she created to provide community driven development for inner-city youth. Badu’s Kiehl’s label, created in collaborated with famed artist and poster designer EMEK, depicts the artist in an idealistic environmental sanctuary where beauty, peace, nature and music intersect.

As a long time activist Kelly created The Kelly Slater Foundation, with a mission to raise awareness and financial support for existing social and environmentally conscious charities. Photographed by friend and surfing photographer Dustin “DHumps” Humphrey in Barbados, this label depicts Kelly’s best surf session of his life.

In 2008, Kiehl’s partnered with the prestigious Parsons The New School for Design for its annual Sustainable Design Review, a student-led competition that fosters awareness about sustainability. The review is an important part of Parsons’ commitment to environmental studies, which also includes a new degree program launching this year. The label designed by the winning student team of Marie Clare Brush, Alex Bulloch, and Jennifer Mutrux is inspired by an Argan tree, representing how Kiehl’s has branched out from its community-based roots to become a globally responsible company.

$55 at Kiehl’s

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