Hard Candy Revived

October 7, 2009

According to WWD, we can expect to see Hard Candy make a full return… but at Wal-Mart. Hard Candy is expected to be rolled out into 3,000 Wal-Marts by the end of the year.  The pricing strategy aims to products priced at an average of $7.

The new line consists of 261 items ranging from shimmer lip glosses (Plexi Gloss, Lip Tattoo), baked eye shadow duos (Kal-eye-descope), glitter liquid eyeliner (Walk the Line), volume mascara (Ginormous Lash) and eyeliner pencils that double as hair sticks (Take Me Out Eyeliner). Prices average $7. Several iconic Hard Candy items will return, such as the Fortune Telling Lipgloss and the Eye Candy sliding compact with glitter eye shadow and coordinating glitter eyeliner, according to Lauren Kahn, Hard Candy’s senior brand manager, adding that the brand has exited its current retail partners and that sephora.com is clearing out its existing Hard Candy inventory. — WWD

Well, their packaging isn’t what it use to be…but welcome back Hard Candy!

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